Kate Chopin s The Desiree s Baby - 947 Words

Desiree’s Relationships in Chopin’s Desiree’s Baby In the short story Desiree’s Baby by Kate Chopin, the titular character is the wife of slave owner Armand and the new mother of a baby boy. The story follows Desiree as she finds out that her baby is of mixed ethnic background, and the aftermath of having a mixed-race baby in the 1800’s. In regards to the relationships between Desiree and other supporting characters, only one aspect remains constant; tension. While the relationships between Desiree and her husband, her mother, and her son are all extremely different, personal tension is featured often enough to be noteworthy. Armand Aubigny is a racist, partially African-American, and the owner of a slave plantation living in Louisiana in the 1800’s. He took the plantation over from his father when he passed away, and the atmosphere changed drastically along with the ownership. Armand’s operation was described as being much stricter t han his fathers, which is also a reflection into his personality. The author, Kate Chopin, uses this phrase to describe Armand: â€Å"When he frowned she trembled, but loved him†¦But Armand s dark, handsome face had not often been disfigured by frowns since the day he fell in love with her† (152). This suggests the possibility of the presence of domestic violence in their relationship, which would not have been uncommon for a 19th century slave owner, yet speaks to tone of their relationship. After their son’s birth, Armand’s overall personalityShow MoreRelatedDesiree s Baby By Kate Chopin1419 Words   |  6 PagesIn Kate Chopin’s story, â€Å"Desiree’s Baby,† written during the 19th century, Desiree is concerned that her child is of a distinct racial background. Her spouse, Armand, blames and accuses her of being half African-American. The worst problem she could ever imagine is to leave the one she admires the most, her husband. Feminist interpretation refers to the relationships encountered between separate genders. Like the article â€Å"Literary Theory† states, feminist interpretation presents the order of â€Å"behaviorRead MoreDesiree s Baby By Kate Chopin1770 Words   |  8 Pages In the short story â€Å"Desiree’s Baby† written by Kate Chopin, we have this setting of this older woman named Madame Valmondà © is on her way to visit her adopted daughter Desiree who has recently given birth to her son by he r husband Armand Aubigny. Everything seems to be going well at the plantation due to master of the house being so thrilled about having his son being born. As time progresses, Armand become very angry over the few months and eventually Desiree comes to notice that her son looksRead MoreKate Chopin s Desiree s Baby2014 Words   |  9 PagesKate Chopin’s â€Å"Dà ©sirà ©e s Baby† was set in the days before the abolition of slavery, at a time when the ownership of another person was not only acceptable, but also economically impactful in the south. It was normal to see big plantations owned by whites and tendered by black slaves. We see all of this and more in â€Å"Dà ©sirà ©e’s Baby†. One of the characters, Monsieur Valmonde finds an abandoned baby one day while out riding. His wife, Madam Valmonde, does not have a child of her own so she takes theRead MoreAn Analysis Of Kate Chopin s Desiree s Baby Essay1067 Words   |  5 Pages Kate Chopin lif e and her short story Dà ©sirà ©e’s Baby Chopin was an American novelist and she also wrote many short stories. Chopin was a feminist pioneer movement on American literature and the world. Chopin was born in St. Louis Missouri on February 8, 1850. Her father was an Irish immigrant who was a very successful businessman. Chopin father died when she was a little girl. For that reason, she grew up with her mother and grandmother since she was a child. She was an insatiable reader and thatRead MoreAn Analysis Of Kate Chopin s Desiree s Baby 1705 Words   |  7 Pagesand published in 1893, Kate Chopin’s work â€Å"Desiree’s Baby† is a short story about miscegenation within a French family living in Louisiana in the late nineteenth century. Miscegenation is defined as the mixture of different racial groups, through marriage or cohabitation, between a white race and a member of another race. Chopin writes this piece of realistic fiction which exposes the issues of society that would not be faced until many y ears after her death. â€Å"Desiree’s Baby† revolves around two mainRead MoreAnalysis Of Desiree s Baby By Kate Chopin919 Words   |  4 PagesDesiree’s Baby†: An Annotated bibliography Thesis: Kate Chopin combines the racial and social differences on the eighteen century, in which people have to face racial discrimination amongst a social empire, which brings many conflicts within diverse couples about their firstborns. Chopin, Kate Desiree’s Baby. Short Stories (print 7/14/2015). In the short story, Desiree’s Baby, written by Kate Chopin there is a about of karma and consequences that produce the drama on the literature. The storyRead MoreKate Chopin s The Locket And Desiree s Baby1575 Words   |  7 Pages Kate Chopin’s â€Å"The Locket† and â€Å"Desiree’s Baby† are two stories where heart-rending news changed main characters lives. In the beginning of the both stories love between couples is described. Desiree is happy being wife and mother to newborn male baby while in the Locket Edmond is constantly thinking about his sweetheart Octavie. Both stories touch different sides of love, which appears fortunate in the Locket, but destructive in Desiree s Baby. In â€Å"Desiree’s Baby†, Armand begins distancingRead MoreAnalysis Of Desiree s Baby By Kate Chopin1446 Words   |  6 PagesAnalysis of Desiree’s Baby In the story Desiree s Baby by Kate Chopin the plot mainly revolves around race issues and also includes elements of sexism. In terms of race the difference between being white and being black shows vital importance in the characters lives through the story. As Desiree and Armand both originally associate themselves with the white class, once the plot unveils their black heritage they are faced with uncertainty, and ultimately their lives become meaninglessRead MoreDesiree s Baby By Kate Chopin999 Words   |  4 Pagesâ€Å"Dà ©sirà ©e’s Baby† is a short story written by Kate Chopin in 1892 during the time that racism against African Americans is on the rise. In the story, Armand Aubigny falls in love with Dà ©sirà ©e, a young woman who has an obscure background but is adopted by local slave-owners. They marry and have a child, who is found to be part black a few months after birth. Armand seems to be enraged by the baby’s color and throws Dà ©sirà ©e out with the child, and she walks into a bayou and disappears forever. HoweverRead MoreDesiree s Baby, By Kate Chopin888 Words   |  4 PagesIn Kate Chopin’s short story, Desiree’s Baby, she tells the story through the eyes of the characters. This story is told in the omniscient point of view. The omniscient point of view means that the storyteller knows all of the thoughts and emotions of all the characters throughout the story. In the nineteenth century there was a lot of racial discrimination against African-Americans. The protagonist is Desiree; she is formed throughout the many situations in the short story. She is fought by the

Essay on Entreprenuership Business Plan - 911 Words

Assessment 7: Business Planning (20.0 points) In Unit 7, you learned about forming a company purpose, making a business plan, and doing a SWOT analysis. Now, youll apply what you learned to analyze real companies and develop your own business idea. 1. Visit the Website for a well-known company, and find the unit that states its mission. Then answer the following questions about it. TIP: If the companys Web site doesnt describe its mission, choose a different company. a. What is the name of the company, and what is its mission? (1.0 points) Tennis Warehouse is a company that wants to provide people with the best tennis gear and equipment to get better. b. How does the mission relate to the type of products the company sells? (1-3†¦show more content†¦c. Did anything surprise you about the companys values? Why or why not? (1-3 sentences. 1.0 points) No, in a service based company, the people providing the service must have good values or else their customers will not want to return. People get haircuts every few months, so employees must have good values for their customers to keep returning. 3. Using the business idea you chose in Assessment 6, write a mission statement, vision statement, and list of 3-5 company values. (5.0 points) As a Professional Tennis Coach I want my students to be the best they can be in tennis, i use that mentality to try their hardest in everything they do. I also want to create future tennis pro’s, by training them everyday they can develop their game to get at least a college scholarship. 4. Make a list of at least 4 people you will want to give copies of your business plan to, and explain why you chose each of those people. (2-4 sentences. 2.0 points) 5. Describe at least three characteristics that you want people to associate with your brand. (1-3 sentences. 3.0 points) My work would be service based, I would want people to think of discipline, respect, and total focus when they come to my academy. I also would be selling some products, I want people to think of them as high quality, reasonable priced, and efficient. 6. Do a SWOT analysis for your company. DescribeShow MoreRelatedIndividual Academic Reflection1283 Words   |  6 PagesENTREPRENUERSHIP: INDIVIDUAL ACADEMIC REFLECTION ESSAY A business plan is a written document that describes all the aspects of a business venture in a concise manner. It is usually necessary to have a written business plan to raise money and attract high-quality business partners. Some entrepreneurs are impatient and don’t want to spend the time it takes to write a business plan (Barringer, B. and Ireland, R., 2011, pp. 25). To generate a viable business plan, the entrepreneurs have to grab an opportunityRead MoreChallenges Of Retailing And India1301 Words   |  6 Pagesdisbursement of Rs. 52,457 crores in housing finance during 2012-13. Fresh housing loan disbursed by banks during April 2013 to January 2014 amounted to Rs. 28,743 crores. Rural and Semi-Urban sector is almost untapped. So far PSBs have attracted business by offering low rate of interest. But the situation has now changed. The interest rates are now on rise. To meet competition focus will have to shift on customer s convenience and tailor made products to garner larger share of housing loan pie.Read MoreTim Cook6393 Words   |  26 PagesAnnexure - ‘ N ’ SYLLABUS ENTREPRENUERSHIP (066) CLASS-XII (2012-13) THEORY : Total marks:70 Unit I: * * * * * * Entrepreneurial Opportunities and Enterprise Creation20 Marks Sensing Entrepreneurial Opportunities Environment Scanning Market Assessment Identification of Entrepreneurial Opportunities Selection of an Enterprise Steps in setting up of an Enterprise Unit II: Enterprise Planning and Resourcing * * * Business Planning - Preparation of a Project Report Resource AssessmentRead MoreThe Process Of Strategic Management1940 Words   |  8 Pageswill lead to great success, to any program or project. Most of the top management needs to think strategically to begin with, and then implement their thought into the management process. According to Tim Mazzarol, who wrote an article called Entreprenuership as the way of the future pp. 2-3, mentions that this intention is called strategic thinking. Strategic thinking is mostly known to resolve and diffuse coexisting matters. He also mentions that this type of thinking is where an organization canRead MoreProcess of Innovation and Change Management1783 Words   |  8 Pagesof change. REASON FOR CHANGE AND INNOVATION Because of the inevitable changing characteristics of the business environment, organisations need to find creative and adaptive ways to successfully manage change to maintain a strong business position in their industry. The decision to adopt change is often to improve operation performance and/or reduce cost associated with doing business. Dawson (2009) explains that change is important to organisations as they help improve performance and productivityRead More The Changes in Womens Roles Essay2776 Words   |  12 Pageschildren. Now in more modern times womens roles have expanded to working outside the home to take control of their families, and to work and take care of the children. Along with the increase of women in the work place the business of working at home and entreprenuership has become a valuable resource for women. Mothers in the work force must face their jobs, children, and husbands everyday. Many bosses are willing to sympathize with women who have kids. However many of their co-workers believeRead MoreCase Study : Submission Of Expert Proposal3261 Words   |  14 PagesMEMORANDUM August 19, 2014 TO: Professor Lowderbaugh FROM: Ibtisham Alam SUBJ: Submission of Expert Proposal In response to assignment sheet nine, I am pleased to submit my expert proposal Abstract The Robert H. School of Business is failing to provide outreach that guides transfer students to its Shady Grove Campus. Smith has does not help prospective transfer students regarding Smith program. Lack of finance as a major, limited staffing, lack of information sessions are hurting Smith andRead MoreProject Report on Customer Satisfaction at Oriental Bank8066 Words   |  33 Pagespartial fulfillment of the requirement for the Award of the degree of Master of Business Administration Submitted by Mr. Chandrakanta Panigrahi MBA (BA), TRI- IV ROLL NO- 07 UNDER THE GUIDANCE OF Prof. Dr. kirti Gupta [pic] INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT BHARATI VIDYAPEETH UNIVERSITY PUNE *2008-2010* [pic] Bharti vidyapeeth university, Pune [pic] Institute of Management and Entreprenuership Development, Paud Road, Erandwane pune-38 CERTIFICATE OF COMPLETION ThisRead Moreintermediate accounting 2 test bank Essay8318 Words   |  34 Pagesassessment measures in a wide range of courses made available for current students as study aids. †¢ What is an INSTRUCTOR’S SOLUTION MANUAL (ISM) INSTRUCTOR’S MANUAL (IM)? -An Instructors Manual is the guide that your teacher may use when making lesson plans and contain extra questions and answers, lab assignments, and more. ############################# Why should I use previously administered tests to study? * become familiar with how material will be tested * see the format of the test * practice

Evaluation Paper Mercedes G-Class free essay sample

There are many four-wheel drive automobiles for sale, but the Mercedes G-Class is by far the best sports utility vehicle on the market. The Mercedes G-Class is a mid-size four-wheel drive and sports utility vehicle that is produced in Austria for the German automobile maker Mercedes-Benz. The G in Mercedes G-Class stands for Gelandewagen, which means cross-country vehicle in German. It was first made in 1979 as a military vehicle. The Shah of Iran suggested that Mercedes-Benz create the G-Class to be sold as a civilian sports utility vehicle also. The G-Class has been produced for thirty-two years. Mercedes-Benz has promised to keep this certain sports utility vehicle in production until at least 2025 (â€Å"Mercedes-Benz G-Wagen†). The G-Class is known for its sleek and stylish boxy shape. The design has barely changed since first produced. While competitors change, the â€Å"G† remains. It has leather seats, and both the steering wheel and the front and rear seats are heated. The inside has a full screen navigation system that works well for cities and for off road adventures. This year the G-Class is getting a few updates. The 2013 â€Å"G† will include light-emitting diode running lights underneath the head lights. The dash board will have a new design. Some will even come with a mounted Apple i-Pad mini. The side mirrors have will turn indicator strips (2013 Mercedes). This vehicle has bullet proof windows, and the whole body of the car is bullet proof. This Mercedes has received a top safety award by Auto Weekly Magazine (autoweekly). The engine options are a V-8 or an incredible V-12 in a few countries. The Mercedes G-Class can go from zero to sixty in under eight seconds. This vehicle comes in a 349 horsepower version. The anti-lock breaks have a break-assist feature that ensures full power breaking in an emergency stop. Frontal and window airbags and anti-whiplash seat headrests are also standard in the G-Class. The Mercedes G-Class is classy, yet safe and powerful. Many people love these Mercedes so much because they are rare only; 5500 were made last year for civilians around the world. This type of performance and rare luxury car comes at a price. The sports utility vehicle is expensive itself, but this Mercedes is also a gas-guzzler. Short of a tractor, nothing can tackle mud as well as this Mercedes, but the owner will pay for it in town. In town, it only receives twelve miles per gallon in town and only fifteen on the highway. One must climb up into the driver’s seat, and the closeness of the windscreen and the vertical attitude of the A-pillars is a surprise at first. The electric seat and electric wheel adjuster will move far enough apart for the moderately tall to get comfortable. Headroom is vast. Around town, the G-Class feels firm, but beyond city limits, it is rough riding because it is meant to be an off-roading vehicle. One can see why Mercedes has sought to improve body control by fitting stronger springs to limit roll and improve cornering ability. They work well, but the trade-off is that the G-Class hops and skips where say, a Range Rover would not (Top Gear). The Mercedes G-Class was featured in a movie this year called Die Hard 5. This movie showed the G-Class at its best. People around the world wanted to know if this Mercedes was capable of such insane stunts. The television show from the United Kingdom Top Gear did a special on the Mercedes G-Class. The Mercedes is put into a mock chase. They pretend a spy has to reach a safe house in a certain time limit. They send three helicopters and some of the British Army to put this Mercedes to the test. The G-Class starts off being chased to the safe house from a busy town. This Mercedes reaches speeds of 130 miles per hour. The G-Class runs through blockades and even sidewalk benches. It is being shot at, but since it is bullet proof, this does not phase the G-Class. It finally gets out of city limits, and three helicopters cannot catch this amazing vehicle. The helicopters are only reaching 120 miles per hour. The British Army sets up traps to get the Mercedes, but instead of giving up, it is able to literally plow through a heavily wooded forest. The Mercedes G-Class has a uni-body. This means unlike most vehicles, it does not come apart. It is one piece of steel all the way around this sports utility vehicle. When the G-Class comes out of the forest, the Army tries to shoot the tires out because the G-Class is reaching the safe house quickly. They shoot out one tire, then two tires. This Mercedes is an all the time four wheel drive so it keeps on going. It is driving at a much slower pace now but only has one hundred yards till it reaches its destination. The British Army’s helicopters finally shoot the very last tire out. The Mercedes G-Class was short eleven yards to making it into the safe house (Top Gear). It was one against many, and the Mercedes G-Class put up a hard fight. This combination of sports utility vehicle and luxury will never make complete sense on paper, but if driven, it is easy to see why it soars past other automobiles like the Land Rover and Range Rover. If willing to pay the big bucks, this one of a kind off road vehicle is a treasure. There is not now and never will be another sports utility vehicle like it. It will outlast any automobile, so in the long run it is worth the extra money.

Reinsurance Business Essays - Types Of Insurance, Reinsurance

Reinsurance Business QUOTA SHARE REINSURANCE AGREEMENT DWVD NO. 900804 for BASIC COLLEGE ACCIDENT AND SICKNESS MEDICAL EXPENSE INSURANCE (hereinafter referred to as the Agreement) made and entered into by GERBER LIFE INSURANCE COMPANY White Plains, NY (hereinafter referred to as the Company) and PHOENIX HOME LIFE MUTUAL INSURANCE COMPANY Enfield, CT (hereinafter referred to as the Reinsurer) EFFECTIVE: January 1, 1999 - December 31, 1999 Table of Contents ARTICLE I ? PARTIES TO AGREEMENT 1 ARTICLE II ? BASIS OF REINSURANCE 2 ARTICLE III ? RETENTION AND LIMIT 3 ARTICLE IV ? INURING REINSURANCE 4 ARTICLE V ? FACULTATIVE REINSURANCE 5 ARTICLE VI - EXCLUSIONS 6 ARTICLE VII ? EFFECTIVE DATE AND DURATION OF AGREEMENT 7 ARTICLE VIII ? REINSURANCE PREMIUMS 8 ARTICLE IX ? PREMIUM REPORTS 9 ARTICLE X ? CEDING ALLOWANCE/EXPENSES 10 ARTICLE XI ? CURRENCY 11 ARTICLE XII ? CLAIMS NOTIFICATION 12 ARTICLE XIII ? CLAIMS SETTLEMENT AND AUDIT 14 ARTICLE XIV ? EXTRA CONTRACTUAL OBLIGATIONS 15 ARTICLE XV ? SUBROGATION 16 ARTICLE XVI ? COMMUTATION 17 ARTICLE XVII ? CLAIMS FUND 18 ARTICLE XVIII ? OFFSET 19 ARTICLE XIX ? TERRITORY 20 ARTICLE XX ? OVERSIGHTS 21 ARTICLE XXI ? ACCESS TO RECORDS 22 ARTICLE XXII ? INSOLVENCY 23 ARTICLE XXIII ? ARBITRATION 24 ARTICLE XXIV - CONTROLLING LAW 25 ARTICLE XXV ? SEVERABILITY 26 ARTICLE XXVI ? UNAUTHORIZED REINSURERS 27 ARTICLE XXVII ? TAXES 29 ARTICLE XXVIII ? FEDERAL EXCISE TAX 30 ARTICLE XXIX ? CONFIDENTIALITY 31 ARTICLE XXX ? ENTIRE AGREEMENT 32 ARTICLE XXXI ? INTERMEDIARY 33 ARTICLE XXXII ? EXECUTION 34 ARTICLE I ? PARTIES TO AGREEMENT This Agreement is solely between the Company and the Reinsurer and the performance of obligations of each party under this Agreement shall be rendered solely to the other party. In no instances shall anyone other than the Company or the Reinsurer have any rights under this Agreement except recognizing the Company has the sole responsibility for the evaluation and appointment of the Underwriting Manager, Managed Care Concepts of Delaware, Inc. (MCCI). Further, it is agreed that Associated Accident and Health Reinsurance Underwriters (AAHRU), a participating Reinsurer, is deemed to be the Lead Reinsurer. In that capacity, any and all actions of the Lead Reinsurer shall be made in the best interest of this Agreement and binding upon the other reinsurers. Should the Company appoint a new Underwriting Manager, the Reinsurer must approve any change in the Underwriting Manager, otherwise the Reinsurer has the right to cancel at the time of change. This Agreement shall be binding upon the parties, their heirs, and successors, if any. ARTICLE II ? BASIS OF REINSURANCE On and after the effective date of this Agreement, the Company shall cede and the Reinsurer shall accept as reinsurance, a Quota Share portion, as shown within ARTICLE XXXII ? EXECUTION, of the liability on policies, binders, contracts or agreements of insurance, hereinafter referred to as policies, issued or renewed by the Company on or after the effective date of this Agreement and underwritten for and on behalf of the Company by the Underwriting Manager and classified as Basic College Accident and Sickness Medical Expense Insurance, as described below: Basic College Accident and Sickness Medical Expense Insurance: Excess of all other valid and collectible insurance issued to the eligible students (various classes including, domestic undergraduate, domestic graduate and foreign students) and their eligible dependents. If the eligible student does not have primary insurance, this plan will be primary. Some plans may be written on a primary basis for which benefits will then be coordinated with any other plan in which the student is covered as a dependent. Premiums must be paid before insurance is in force and valid. The maximum benefit per individual covered insured is $500,000. ARTICLE III ? RETENTION AND LIMIT The Reinsurer agrees to accept a fixed proportion of 85% of the first $500,000 per person per risk for all business subject to this Agreement. The Company agrees to retain for its own account 15% of the first $500,000 per person per risk for business subject to this Agreement. ARTICLE IV ? INURING REINSURANCE Inuring Reinsurance ? The Company and the Reinsurer agree to purchase excess of loss reinsurance that insures to the benefit of all basic quota share participants of this treaty for all per person risks that exceed $500,000. The purchase price and reinsurance security to be approved by the Company and Lead Reinsurer. Should acceptable reinsurance not be available, the Company and Lead Reinsurer will revise this Agreement accordingly. ARTICLE V ? FACULTATIVE REINSURANCE For business that does not meet

The Freelance Writing Course Is Live †Enroll Today!

The Freelance Writing Course Is Live – Enroll Today! The Freelance Writing Course Is Live Enroll Today! The Freelance Writing Course Is Live Enroll Today! By Daniel Scocco The day has finally come. Our Freelance Writing Course is live, and you can enroll today. It runs for six weeks (this being the first one), covering a wide range of topics related to freelance writing on the Internet. If you like to write and want to explore the  possibility  of making money by doing it online, we recommend that you check the course out. Go to the official page, where you can get all the details and enroll. Over 700 students took the course in previous editions, and the feedback we got was terrific. Below, youll find what some of those students had to say about the course: I just wanted to let you know how much I enjoyed the online course. I have been researching content on how to establish a freelance writing career since earlier this year and your course provided information that I just havent been able to find anywhere else. Thanks for taking the time to develop this in a straightforward and manageable fashion. (Yvonne Smith, United States) What you supplied has far exceeded my expectations, both in content and value for money. I congratulate you on a job well done. (Margaret Huggins, Australia) I really enjoyed the course. The lessons were well structured and had realistic yet challenging objectives to meet, and this helped me absorb the content of the lessons. There is a lot to pack into six weeks, but I view the course as a much longer-term investment in helping me establish a writing career and brand to help with my overall success. (Ian Greaves, United States) Your course is amazing. What I have learned so far has been very helpful, and I have looked ahead at what is still there, and I am amazed at the depth of knowledge you have given me. The downloadable books are a big bonus. I know this course will be the best help I could ever find to becoming a freelance writer. (Janie Fletcher, United States) Enrollment will close this Friday, June 8, so you have only 72 hours to join. (The small registration window is to make sure students will follow the course at the same pace, since we have a private forum where they can ask questions and interact with other members.) Visit the official page, where youll find all the details (e.g., course structure, price, bonuses). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Direct and Indirect ObjectsDifference between "Pressing" and "Ironing"40 Words Beginning with "Para-"

The History of the Green Movement

The History of the Green Movement Though the conservation movement had European roots, many observers maintain that the United States has emerged as the worlds leader in environmentalism. If America does, in fact, deserve credit for leading the green movement, what made the United States such a crucible for environmentalism? Its partly due to the immigrants who came to the North American continent in the colonial era and partly to the natural beauty of the land they found when they crossed the Atlantic. The Early Years of the Green Movement America, of course, didnt invent the green movement any more than it invented trees. The basic principles of sustainable forestry management, for example, were known throughout Europe (especially Germany, France and England) since the medieval era. Farming communities in Asia practiced soil conservation through terrace farming and other sustainable agricultural practices. English writer Thomas Malthus, in his oft-quoted An Essay on the Principle of Population, alarmed much of 18th-century Europe by proposing that an increase in human population beyond sustainable limits would result in a catastrophic plunge in population due to famine and/or disease. Malthus writings would inform much of the alarm over the population explosion roughly 200 years later. But it was after the colonization of the Americas by Europeans that writers and philosophers were among the first to propose that wilderness had an intrinsic value beyond its usefulness to humans. While fisheries, hunting grounds, and timber stands were important to civilization, visionaries like Ralph Waldo Emerson and Henry David Thoreau proposed that in wildness is the preservation of the world (Thoreau). Their belief that nature possesses a spiritual element that transcends human utility gave these men and their followers the label Transcendentalists. The Green Movement and the Industrial Revolution The transcendentalism of the early 1800s and its celebration of the natural world arrived just in time to be trampled underfoot by the ravages of the Industrial Revolution. As forests disappeared under the ax of reckless timber barons, coal became a popular source of energy. Unfettered use of coal in homes and factories resulted in horrific air pollution in cities like London, Philadelphia, and Paris. In the 1850s, a carnival huckster named George Gale heard about an immense California redwood that was over 600 years old when Jesus was born. Upon seeing the magnificent tree, nicknamed The Mother of the Forest, Gale hired men to cut the tree down so that its bark could be displayed in his sideshow. The reaction to Gales stunt, however, was swift and ugly: To our mind, it seems a cruel idea, a perfect desecration, to cut down such a splendid tree ... what in the world could have possessed any mortal to embark in such a speculation with this mountain of wood?, wrote one editor. The growing realization that human industry was obliterating irreplaceable wilderness and endangering human health resulted in the earliest efforts at managing natural resources. In 1872, Yellowstone National Park was created, the first of what became one of Americas best ideas: a network of national parks that were strictly off-limits to exploitation. The Conservation Movement Takes Root As the Industrial Revolution continued to wreak havoc on wilderness, a growing chorus of voices sounded the alarm. Among them were John Muir, a visionary poet of the American West and its spectacular beauty, and Theodore Roosevelt, an avid reformer whom Muir convinced to set aside vast tracts of wilderness for conservation. Other men, however, had different ideas about the value of wilderness. Gifford Pinchot, who studied forestry in Europe and became an advocate for managed forestry, was once an ally of Muir and others in the conservation movement. As Pinchot continued to broker the clear-cutting of virgin forests with influential timber barons, however, he fell out of favor with those who believed in the importance of preserving nature, regardless of its commercial uses. Muir was among those who decried Pinchots management of wilderness areas, and it is Muirs interest in preservation as opposed to conservation that gave rise to what may be Muirs greatest legacy. In 1892, Muir and others created the Sierra Club, to do something for wildness and make the mountains glad. The Modern Green Movement Begins In the 20th century, the conservation movement was overshadowed by events like the Great Depression and two world wars. Only after World War II ended and the rapid transformation of North America from an agricultural society to an industrial one was well underway did the modern environmental movement begin. Americas postwar industrialization proceeded at a breakneck pace. The results, while amazing in their breadth, alarmed many with the havoc they wreaked. Nuclear fallout from atomic tests, air pollution caused by millions of cars and factories spewing chemicals into the atmosphere, the destruction of once-pristine rivers and lakes (like Ohios Cuyahoga River, which famously caught fire due to pollution), and the disappearance of farmland and forests under suburban developments were a concern to many citizens. Into this maelstrom stepped a quiet, studious scientist and author.  Rachel Carson in 1962 published, a devastating argument against the reckless use of the pesticides that were wiping out populations of birds, insects, and other animals. The now-classic book gave voice to millions of Americans who saw their rich natural heritage disappearing right before their eyes. Following the publication of Silent Spring and books like Paul Erlichs The Population Bomb, Democratic Presidents John F. Kennedy and Lyndon Johnson joined many other politicians in adding environmental protection to their platforms. Even Republican Richard Nixon made considerable progress toward incorporating environmental awareness into his administration. Not only did Nixon create the Environmental Protection Agency (EPA), he also signed the National Environmental Policy Act, or NEPA, which required environmental impact assessments for all large-scale federal projects. And on Christmas Eve of 1968, NASA astronaut William Anders, while orbiting the moon with the Apollo 8 mission, snapped a photograph that many people credit with providing a foundation for the modern green movement. His photo shows a small, blue planet Earth peeking over the horizon of the Moon. (See above.) The image of a small planet, alone in a vast ocean of space, showed billions the fragility of our planet and the importance of preserving and protecting Earth. The Environmental Movement and Earth Day Inspired by the protests and teach-ins that were occurring worldwide throughout the 1960s, Senator Gaylord Nelson proposed in 1969 that there be a nationwide grassroots demonstration on behalf of the environment. In Nelsons words, The response was electric. It took off like gangbusters. Thus was born the event now known as Earth Day. On April 22, 1970, the first celebration of Earth Day took place on a glorious spring day, and the event was a tremendous success. Millions of Americans coast to coast took part in parades, concerts, speeches and fairs devoted to preserving the natural heritage of the United States and the entire world. In a speech that day, Nelson stated, Our goal is an environment of decency, quality, and mutual respect for all other human creatures and for all living creatures. Earth Day is now celebrated worldwide and has become an environmental touchstone for two generations of eco-activists. The Environmental Movement Solidifies In the months and years following the first Earth Day and the creation of the EPA, the green movement, and environmental consciousness were solidified into private and public institutions around the world. Landmark environmental legislation, like the Clean Water Act, the Federal Pesticides Act, the Clean Air Act, the Endangered Species Act, and the National Scenic Trails Acts, were signed into law. These federal acts joined many other state and local programs to protect the environment. But all institutions have their detractors, and the environmental movement is no exception. As environmental legislation began to be implemented nationwide, many in the business community found that environmental legislation was having a negative impact on the profitability of mining, forestry, fisheries, manufacturing and other extractive and polluting industries. In 1980, when Republican Ronald Reagan was elected to the presidency, the dismantling of environmental safeguards began. By appointing anti-environmental crusaders like Interior Secretary James Watt and EPA Administrator Anne Gorsuch to office, Reagan and the entire Republican Party signaled their naked contempt for the green movement. Their success was limited, however, and both Watt and Gorsuch were so universally disliked even by members of their own party that they were removed from office after serving a matter of months. But the battle lines had been drawn, and the business community and the Republican Party remain vehemently opposed to the environmental protections that define much of the green movement. The Green Movement Today: Science vs Spiritualism Like many social and political movements, the green movement has been strengthened and annealed by the forces that oppose it. After James Watt was appointed to lead the Department of the Interior, for instance, membership in the Sierra Club grew from 183,000 to 245,000 in just 12 months. Today, the green movement is again defined and galvanized by its command of issues like global warming and climate change, wetlands preservation, the Keystone pipeline, nuclear proliferation, hydraulic fracturing or fracking, fisheries depletion, species extinction and other important environmental concerns. What distinguishes the green movement today from the earlier conservation movement is its emphasis on science and research. Speaking in spiritual tones and using religious metaphors, early environmentalists like Muir and Thoreau celebrated nature for its profound impact on mans emotions and our souls. When Hetch Hetchy Valley in California was threatened by a dam, Muir exclaimed, Dam Hetch Hetchy! As well dam for water-tanks the peoples cathedrals and churches, for no holier temple has ever been consecrated by the heart of man. Now, however, we are far more likely to call upon scientific data and empirical research to buttress arguments in favor of wilderness preservation, or against polluting industries. Politicians cite the work of polar researchers and use computerized climate models to battle global warming, and medical researchers rely on public health statistics to argue against mercury pollution. Whether these arguments succeed or fail, however, still depends on the vision, the passion and the commitment of the people who make up the green movement.

Sales Development and Merchandising Case Study Example | Topics and Well Written Essays - 2000 words

Sales Development and Merchandising - Case Study Example The secondary source of information was the brochures and promotional material that the hotel manager provided as well as various hotel guides, reviews on the internet and the corporate website. I also stayed at the hotel for a day to get a feel of its environment, ambience and service and to understand its positioning fully. All the information and observations were recorded and classified into various subtopics. These included general information, consumer insights, desired positioning and image for Holiday Inn and communication strategy. These were then analyzed and feedback was incorporated into the assignment to give it a logical finish. Even though access to the hotel was fairly easy, certain problems were encountered in doing the assignment. Often customers had highly skewed perspectives of the hotel. Most had a very good opinion of the hotel while few also hated the international chain. However, it was alarming that no one considered the hotel to be moderate or average. To eliminate this skew ness from the sample, customers were encouraged to present a balanced picture of the hotel, detailing both the pros and cons. Sometimes this required prompting on part of the interviewer. Secondly certain formats and samples ... Even though I stressed on the importance of the information, the management was highly unwilling to furnish me with the same. Therefore I asked them to erase the confidential information and just present me with format of documents such as the order form format etc. Hotel Summary Holiday Inn is a 5-star hotel with all the services that make it a pleasure to stay at. It offers facilities and features which are exclusive to holiday inn and are not offered anywhere else. These include indoor water parks which provide an opportunity for relaxation and enjoyment within the premises of the hotel. It is a highly unique feature. It has a feature of kids eating for free which exists for most hotel packages and offers a discounted rate for senior citizens. It also has a unique reward program for group meetings. The hotel comes across as a convenient refuge for people. Its sup is mainly convenience with a bit of relaxation thrown in. In all its offers such as advance booking and park, stay and go for hurried travelers. The hotel is offering packages in line with its current sup and positioning. All its communications focus on the convenience aspect with some depiction of the relaxation opportunities as well. This can be deduced from the website which has related links for traveler's right on the main page, so that customers do not have to look elsewhere. Also, the information on the website is highly organized. and well classified. There's a lot of focus on corporate customers which again endorses the convenience positioning. It also has an image associated with being economical and being good value for money. It does not target the elites or very rich people. It offers services of Wife, spacious guest rooms, full service

Portfolio Credit Risk Essay Example | Topics and Well Written Essays - 2000 words

Portfolio Credit Risk - Essay Example More precisely, I analyse the impact of uncertainty about input parameters on the precision of measures of portfolio risk. I confine the analysis to losses from default, i.e., exclude the risk of credit quality changes, and model default correlations by means of correlated latent variables. The framework builds on CreditMetrics (JP Morgan, 1997), and closely resembles the one used by the Basel Committee on Banking Supervision (2001) to adjust capital requirements for concentration risks. The necessary inputs for assessing default risk are default rates, recovery rates, and default correlations. They are usually derived from historical data, which means that their precision can be inferred using standard statistical methodology. This is the first step of the analysis in this paper. In the second, I determine the accuracy of value at risk (VaR) measures in the presence of noisy input parameters. This is done separately for portfolios which differ in their average credit quality and in diversification across obligors. The aim of such an analysis is threefold. First, the results are useful for defining the role credit risk models should play in credit portfolio management and bank regulation. Second, modelling parameter uncertainty allows to compute risk measures which take estimation error into account. Since the loss distribution is a non-linear function of the input parameters, its estimate can be biased even if the parameter estimates are not. To correct such biases, I employ a Bayesian approach and analyse the predictive distribution, which averages the loss distributions pertaining to different but possibly true parameter values. 1 Finally, the analysis helps to identify inputs with a large marginal benefit of increasing input quality. The analysis shows that estimation error in input parameters leads to considerable noise in estimated portfolio risk. The confidence bounds for risk measures are so wide that losses which are judged to occur with a probability of 0.3% may actually occur with a probability of 1%. Several observations, however, suggest that available credit risk models can be useful for risk management purposes even though their application is plagued with data problems. The magnitude of estimation error is comparable to a setting in which VaR estimates can be based on a long time series of portfolio losses, and it differs little between perfectly diversified portfolios and small portfolios with 50 obligors. In addition, the bias in conventional VaR figures which results from estimation error is modest. The relative importance of the three input factors for the quality of VaR estimates depends on the portfolio structure and the extremeness of the events under analysis. The impact of correlation uncertainty, for instance, is larger for more extreme events and for riskier portfolios. Related papers are Jorion (1996) and Butler and Schachter (1998)

Use this Sample Basic Essay as a Model Essay Example for Free

Use this Sample Basic Essay as a Model Essay The essay below demonstrates the principles of writing a basic essay. The different parts of the essay have been labeled. The thesis statement is in bold, the topic sentences are in italics, and each main point is underlined. When you write your own essay, of course, you will not need to mark these parts of the essay unless your teacher has asked you to do so. They are marked here just so that you can more easily identify them. A dog is mans best friend. That common saying may contain some truth, but dogs are not the only animal friend whose companionship people enjoy. For many people, a cat is their best friend. Despite what dog lovers may believe, cats make excellent housepets. In the first place, people enjoy the companionship of cats. Many cats are affectionate. They will snuggle up and ask to be petted, or scratched under the chin. Who can resist a purring cat? If theyre not feeling affectionate, cats are generally quite playful. They love to chase balls and feathers, or just about anything dangling from a string. They especially enjoy playing when their owners are participating in the game. Contrary to popular opinion, cats can be trained. Using rewards and punishments, just like with a dog, a cat can be trained to avoid unwanted behavior or perform tricks. Cats will even fetch! In the second place, cats are civilized members of the household. Unlike dogs, cats do not bark or make other loud noises. Most cats dont even meow very often. They generally lead a quiet existence. Cats also dont often have accidents. Mother cats train their kittens to use the litter box, and most cats will use it without fail from that time on. Even stray cats usually understand the concept when shown the box and will use it regularly. Cats do have claws, and owners must make provision for this. A tall scratching post in a favorite cat area of the house will often keep the cat content to leave the furniture alone. As a last resort, of course, cats can be declawed. Lastly, one of the most attractive features of cats as housepets is their ease of care. Cats do not have to be walked. They get plenty of exercise in the house as they play, and they do their business in the litter box. Cleaning a litter box is a quick, painless procedure. Cats also take care of their own grooming. Bathing a cat is almost never necessary because under ordinary circumstances cats clean themselves. Cats are more particular about personal cleanliness than people are. In addition, cats can be left home alone for a few hours without fear. Unlike some pets, most cats will not destroy the furnishings when left alone. They are content to go about their usual activities until their owners return. Cats are low maintenance, civilized companions. People who have small living quarters or less time for pet care should appreciate these characteristics of cats. However, many people who have plenty of space and time still opt to have a cat because they love the cat personality. In many ways, cats are the ideal housepet.

The History of Punk Rock Essay examples -- Literary Analysis, Brenden

It starts with a simple beat, a tap on the drums or a guitar strumming, and then it happens. The notes flow into a wonderful array of feelings that you may fear to show. You finally feel like there is someone out there that is feeling the same way you are. Music is food to our soul, it can make us feel happy, and it can make us feel sad. When there are no feelings to be shown, it is still there, comforting us and giving us something to think about. Throughout history, music has changed the lives of countless people. Music is one of the easiest influential things in our society. To some people, music is their life. They breathe it and it speaks to them. Punk Rock music has forever shaped the way music will be made for numerous years to come. Like other genres of music, Punk has come and goes, but the records, albums and mixed tapes will forever be with us. The history of music is a deep topic. With music comes passion, dedication and love. An anonymous poet once said, "Music speaks what cannot be expressed, soothes the mind and gives it rest, heals the heart and makes it whole, flows from heaven to the soul.† Genres like Punk, for example, had many supporters. Were these people actual believers of the music, or did they dress and act rebellious as a way to show people they need affection? Were these rebellious teens acting out in a way just to attain attention from their peers or did they have a strong belief in the history of Punk Rock? In his book, The History of Punk Rock, Brenden Masar states, A fight against mainstream, punk rock typically attracted only a handful of listeners. The rest were disgusted or threatened by what they heard or saw and returned to the music played on commercial radio. But thos... ... Do these teens need help or can they live happily within their groups? There are so many prejudices in the world today that its easy to judge a book by its cover. These teens are seeking some type of recognition and they are getting it. Punk Rock has such a rich history and culture. From the beginning to the end, some dedicated fans have been there. In order to fully understand and be part of such a rich culture, you must understand where it started. Gretchen and so many other young youths today may seem that they are part of the "Punk" genre but they are wrong. They are contradicting themselves in thinking that since they put on the makeup and the clothes they are part of something so rich. All in all, the rich history of Punk Rock will forever be in our history, people may jump on even today in the millennium but to fully understand they must know the history. The History of Punk Rock Essay examples -- Literary Analysis, Brenden It starts with a simple beat, a tap on the drums or a guitar strumming, and then it happens. The notes flow into a wonderful array of feelings that you may fear to show. You finally feel like there is someone out there that is feeling the same way you are. Music is food to our soul, it can make us feel happy, and it can make us feel sad. When there are no feelings to be shown, it is still there, comforting us and giving us something to think about. Throughout history, music has changed the lives of countless people. Music is one of the easiest influential things in our society. To some people, music is their life. They breathe it and it speaks to them. Punk Rock music has forever shaped the way music will be made for numerous years to come. Like other genres of music, Punk has come and goes, but the records, albums and mixed tapes will forever be with us. The history of music is a deep topic. With music comes passion, dedication and love. An anonymous poet once said, "Music speaks what cannot be expressed, soothes the mind and gives it rest, heals the heart and makes it whole, flows from heaven to the soul.† Genres like Punk, for example, had many supporters. Were these people actual believers of the music, or did they dress and act rebellious as a way to show people they need affection? Were these rebellious teens acting out in a way just to attain attention from their peers or did they have a strong belief in the history of Punk Rock? In his book, The History of Punk Rock, Brenden Masar states, A fight against mainstream, punk rock typically attracted only a handful of listeners. The rest were disgusted or threatened by what they heard or saw and returned to the music played on commercial radio. But thos... ... Do these teens need help or can they live happily within their groups? There are so many prejudices in the world today that its easy to judge a book by its cover. These teens are seeking some type of recognition and they are getting it. Punk Rock has such a rich history and culture. From the beginning to the end, some dedicated fans have been there. In order to fully understand and be part of such a rich culture, you must understand where it started. Gretchen and so many other young youths today may seem that they are part of the "Punk" genre but they are wrong. They are contradicting themselves in thinking that since they put on the makeup and the clothes they are part of something so rich. All in all, the rich history of Punk Rock will forever be in our history, people may jump on even today in the millennium but to fully understand they must know the history.

Quality Control

More and more companies are finding it necessary to to achieve high quality, ND consider it a major strategy objective. This essay aims to explain how companies control their organizations to produce high quality products through cases in two completely different sectors, separately service and manufacturing industries. It compares distinct method to improve quality in two company Toyota and American airline. Literature Review Quality Is an often-used concept but yet such a complex term. Many academic researches have been conducted to help us understand what Is quality.From marketing's perspective, it is about how to satisfy customer expectations to the greet extent ( Crooning 1994). Other economics and industrial organization researchers view quality in terms of vertical product differentiation between design and implementation. ( Mayer,C 1 971 ), whereas management researchers study quality in terms of organizational processes such as quality circles and total quality management (P owell,T 1995). Those definitions give a comprehensive understanding of this concept. To attempt to reach high quality, companies monitor the process of production. These actively can be defined as quality control (SQ).As Mayer (1971) said, the term control add the meaning of attempts to Insure that the design was implemented according to the plan. In other words, it is a systematic process through which the targets and standards are set and then actions are taken to correct deviations from actual performance. There are four steps in the control process according to R. Daft (1991) ,namely establish standards, measure actual performance, compare performance to standards and take corrective action. Firstly, establishing standards precisely provides a guide to workers and managers so that they can determine whether the product or service Is on target.Secondly, companies develop various quality agreements which can be observed In a period,for monthly. Thirdly, comparing performance to st andards means relating collected data and reports from actual activities to the target. When performance Is Inconsistent with the standards, inquiring approach should be taken and causes of the problem chancing work activities in order to bring them back to acceptable performance standards. When implementing the four steps above, quality control can focus on events before, during,or after the production process. Quality Control More and more companies are finding it necessary to to achieve high quality, ND consider it a major strategy objective. This essay aims to explain how companies control their organizations to produce high quality products through cases in two completely different sectors, separately service and manufacturing industries. It compares distinct method to improve quality in two company Toyota and American airline. Literature Review Quality Is an often-used concept but yet such a complex term. Many academic researches have been conducted to help us understand what Is quality.From marketing's perspective, it is about how to satisfy customer expectations to the greet extent ( Crooning 1994). Other economics and industrial organization researchers view quality in terms of vertical product differentiation between design and implementation. ( Mayer,C 1 971 ), whereas management researchers study quality in terms of organizational processes such as quality circles and total quality management (P owell,T 1995). Those definitions give a comprehensive understanding of this concept. To attempt to reach high quality, companies monitor the process of production. These actively can be defined as quality control (SQ).As Mayer (1971) said, the term control add the meaning of attempts to Insure that the design was implemented according to the plan. In other words, it is a systematic process through which the targets and standards are set and then actions are taken to correct deviations from actual performance. There are four steps in the control process according to R. Daft (1991) ,namely establish standards, measure actual performance, compare performance to standards and take corrective action. Firstly, establishing standards precisely provides a guide to workers and managers so that they can determine whether the product or service Is on target.Secondly, companies develop various quality agreements which can be observed In a period,for monthly. Thirdly, comparing performance to st andards means relating collected data and reports from actual activities to the target. When performance Is Inconsistent with the standards, inquiring approach should be taken and causes of the problem chancing work activities in order to bring them back to acceptable performance standards. When implementing the four steps above, quality control can focus on events before, during,or after the production process.

Situation Analysis/Target Market Identification Report for Ford Falcon Ute

10850 Marketing 100 Sem 1 2013 SA/TM ID Report Cover Sheet Name______adf_____Sally Student____________sfaf_______________ Student Number___012545654__ 12345678_______________________sf_________ Tutor’s Name__sfaf_____ Tina Tutor _____________fasdfdf________ Tutorial Day________Wednesday_______adfdf___________________________ Tutorial Time:______10am – 11. 0am_______________________asdfdsf____ Student Comments to Lecturer/Tutor (if any)________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ Please read the following and electronically sign where indicated: Declaration: I declare the attached assignment is my own work and has not been previously submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www. policies. curtin. edu. u/documents/unit_outlines-plagiarism_state. doc for copyright a nd plagiarism information. I have retained a copy of this assignment for my own records. Electronic Signature of student:____adfsdf__Sally Student_______asdfsdfsdf_________ Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________ CRICOS (Perth – 00301J) (Sydney – 02637B) TABLE OF CONTENTS Situation Analysis/Target Market Identification Report for Ford Falcon Ute. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1. Situation Analysis/Current Marketing Mix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1. 1 1. 2 1. 3 1. 4 Current Product †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Current Price†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Current Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Current Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 2. 0 Segmentation Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. 1 2. 2 2. 3 3. 0 4. 0 Define segmentation (using more than just the textbook’s definition) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Explain segmentation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Three benefits to Ford Falcon Ute from using segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Target Market Characteristics/Images/Rationale Table†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Reference List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Appendix Page 2 of 18 Situation Analysis/Target Market Identifi cation Report for Ford Falcon Ute. 1. 0 Situation Analysis/Current Marketing Mix . 1 Current Product Ford Falcon Utes (FFU) are eye-catching utility vehicles that are available in several bright colours. The facade of the vehicles is sleek and sporty with flashy rims which promises power and the back of the FFU is like a truck. The FFU is unique and will allow use for both work and play. The car would appeal to masculine audiences who find use in a utility vehicle. The distinctive aspect of the product is the ‘Ford’ emblem which is oval and dark blue with silver outline and inner ring with the brand ‘Ford’ in cursive font.The emblem is recognizable worldwide. The basic benefit that customers get when purchasing a FFU is transportation. But, the FFU offers more; the car serves as an icon and an Aussie bloke’s style accessory (McDowall 2012). Not only useful for work, the vehicle is multi-purpose as it allows them to be a romantic when it is fitted-out with an old mattress for star gazing (McDowall 2012). Also, the consumer may head to the beach with mates for some fun and throw a ‘barbie’ with some beer and prawns in the back (McDowall 2012).The extra services that customers can get from the purchase of this vehicle are excellent long-term customer service and dealer warranty services for the car. Customers may also visit the website to understand the company and the vehicle more. In addition to that, extra accessories for the FFU are available for customers to purchase. For example, car insurance, GPS, rubber floor mats, tow bars, mudspats and many more (Ford 2012). Customers may also be gifted with Ford merchandises for example, caps, umbrellas, key chains or mugs when they purchase the vehicle. The FFU comes in many makes and models.There six different models of the FFU that customers can choose from. Customers can choose between auto or manual transmissions, and customize down to what colour and trimming to pref erence and specification. Being able to customize and personalize the FFUs is a big selling point for customers, as they will feel that their vehicle is unique and one of a kind. Potential buyers will spend a significant amount of time looking for the product as it is a big investment. They will begin with information search, consulting relatives and friends, salespersons, do online research and read testimonial from real customers on forums and blogs.If customers cannot find the FFU, or if the wait is too long for the vehicle to be delivered, they might accept a substitute. There are many competitors with similar products in the market, for example the Holden Ute, Nissan Ute, Mazda Ute and many more. On the other hand, when a customer has had their heart set on a product which they had spent so much time researching on, they might prefer to wait, especially since it would be a significant investment. The FFU has been in the market since 1961 (Hammerton 2012). Ford produces all type s of vehicles which range from cars, sports utility vehicles, commercial and performance.The FFUs are known to be fast, reliable and durable. The FFU is different to competitors because of the stylish design and the reputable brand name that has been in the market for more than 50 years. Page 3 of 18 1. 2 Current Price The FFU exists in a monopolistic competitive environment. It is the market where lots of sellers exists to offer similar products and sellers have to differentiate themselves using branding, quality and features of the product (Martin 2012). Sellers also use prices to differentiate themselves from the competitor. Price makes an impact to the demand of vehicles as the FFU cost a significant amount.If a FFU costs A$40,000 and if the price of the FFU decreases by 10%, it will be a discount of A$4,000, which makes it a very good deal where demand will most likely increase. On the other hand, if the price of the FFU increases by 10% it will mean that buyers will now have t o pay A$44,000 for exactly the same vehicle, then demand will most likely decrease. Customers will begin searching for another option with better value to purchase as there are many similar vehicles in the market. The business costs are very important when determining the price of the FFU.This is because every cost that is going into the production, advertising and distribution of the car is passed on to the customers. Sellers will have to search for the most effective and efficient option of producing the vehicle parts, and assembling the cars. Some of the sellers’ decisions which will affect the prices of the vehicles are, costs of having the vehicles assembled in countries the vehicles are sold at compared to the shipping costs of assembled vehicles to be sold internationally. Shipping costs are expenses that must be considered when setting the price of the FFU.Labour costs play a significant part as the vehicle has to be produced from raw material up until to the sale of the product. Some considerations to reduce the costs may be to employ intermediary agents to assist with other operations that may require some specialty expert knowledge. The price of the FFU is in the middle range amongst its competitors. Current price of a basic FFU compare to competitors are as listed in the table below; Ford Falcon Ute Holden Ute Mazda Ute Volkswagen Ute From $41,595 (www. ford. com. au) From $38, 990 (www. holden. com. au) From $28,560 (www. mazda. com. au) From $43,990 (www. volkswagen-amarok. om. au) Buyers of the FFU will base purchase on the image of the product (please refer to section 3 for a detailed explanation of the target market). The buyers are looking for a product that is distinctive and unique and a durable vehicle. The vehicle will be used to travel extensively on an everyday basis for both work and leisure. Hence, the vehicle buyers choose to purchase will have to be able to withstand the weather, terrains, and wear. Price is not so much an is sue, however when compared alongside other similar vehicles (as started in the table above), the FFU seems to be selling on the more pricey side.Therefore, if the buyers are budget sensitive, they may decide to weigh in other brands and test-drive the other brands of Utes that are more budget friendly. Page 4 of 18 1. 3 Current Place The FFU uses intermediaries in their business. The use of intermediaries in businesses ensures the effectiveness and efficiency on how the business is run. It also reduces costs and increases competency of a business. Therefore, customers are not able to buy the product directly from the Ford factory. There are many places aside the factory that customers can purchase FFU from.Ford is an international brand and the company strives to ensure that customers can find their products easily. Locations that customers can purchase the FFU are official dealerships, private sellers, franchised dealers and private car yards. The most obvious location customers ca n purchase the FFU is from a Ford dealership that is available worldwide. Customers may search on the Ford official site for a dealer location closest to them. The vehicles are also available for purchase from a licensed dealer for example, John Hughes, AHG and many more.Customers may also choose to purchase the FFU second hand from a third party; for example a previous owner (a private sale), a licenses private car yard, or even a franchised car dealer. Customers may search for car listing information in the classified section of the newspapers or on though the internet. Major newspapers like The West Australian and free communities newspapers like the Canning Times or Freemantel Gazette will have these listings and information similar to free online advertisement pages like www. carsales. com. au or www. gumtree. com. au and many more.The characteristic of the FFU that influences its distribution is the, size, rules and regulation of export countries, durability and demand. A vehi cle is a huge product to ship and transport internationally, hence as stated above in Section 1. 2 of the report, Ford may have partnerships in various locations to produce parts of the cars and have the parts shipped to be assembled in different locations to save costs. However, if the costs are too high and it is not viable to produce or ship a car in certain countries, then Ford might decide not to distribute to that particular country.Affecting distribution decisions are also the taxes and regulations of imported cars in certain countries. In Malaysia, the government aims to protect their local car brands and had imposed exorbitant tax prices on imported cars. In this instance, it may reduce Ford’s affluence in the Malaysian market and definitely reduce sales. Hence it is important for Ford to conduct extensive research and consider if distributing their products to certain countries will be profitable. A positive aspect of distribution of vehicles is that they have no us e by date. There is no shelf-life and a car is a machine that will still work after 6 months.The only downside is to consider the year the car was made as cars lose their value from the date it has been produced. The longer it has been sitting in the show room or the store, or has been driven (odometer has a reading) the least value the car has. Hence, Ford has to extrapolate and forecast the production and distribution amount. Similar to demand, Ford will have to conduct a market research and consider whether customers will use the FFU in their country, or region. For example in states like Western Australia, the need for Utes is high as there are plenty of off roads terrains and plenty of development and mining sites.On the other hand, the demand for Utes may differ significantly in Victoria where it is more developed and there is less need for a utility vehicle. Page 5 of 18 1. 4 Current Promotion The first promotional ad for the FFU was a television ad (available through this li nk: http://www. youtube. com/watch? v=AUbgfWTptoU (YouTube 2000). The ad was aired on national television in the year 2000. It features the FFU racing a modified jet-look alike race car on a flat but rocky terrain. In the ad, as the FFU drive past the jet race-car, the passenger of the FFU made a cheeky remark, â€Å"must be stuck in third†.Then driver decides to accelerate, and the FFU speeds ahead of the jet race-car leaving the jet race-car driver with an amazed look on his face. Then there is a voiceover, mentioning â€Å"The XR8 Falcon Ute, It’s Unbelievable† and the ad moves to the next screen which shows steel bars coming together with the words, ‘Built Tough’ and the Ford logo in the middle of the screen. The next ad, is one of the few from a series of ad. It is a series of ad using the humour appeal which is found on the myFord website (myFord 2012) (refer to appendix for the ad). The ad shows a FFU parked at the top of a cliff, overlooking the beautiful scenery at sunset.A lady sits by the car with her picnic mat and basket and her partner is in the car. They are watching the sunset together, while holding hands (with his hand out of the window and she reaching out for him on the mat from the grass). The caption at the bottom of the ad is â€Å"You’ll never want to get out of the all new Falcon Ute†. Other series of these ads include a guy barbequing from the window of his car on the beach, a couple getting married in a garden with the bride holding the groom’s hand from the car and a lady sun bathing at the beach while the only visible thing about her partner’s hand, holding a bottle of beer from the car window.The TV ad and the website ad are not sending the same message. This could be because these ads are for a slightly different product; they are for the ‘upgraded’ versions of the originals. Hence, Ford wants to send a different message to the buyers that they have identi fied as their target audience and their needs at that particular point in time. For the TV ad, the general message of the TV ad is that the FFU is built for speed and for the web ad, is that the FFU is built for comfort. The theme in the first ad is comparison and demonstration while the theme for the second ad is humor.For the first ad, the business is trying to rule out any misconception of a utility vehicle being slow. Hence, they compared the FFU to a speed of jet race car, and showing (but not exactly proving) that the FFU in fact can be faster than a jet race car. For the web ad, the Ford used humor to show how the FFU, being a utility vehicle can be used on all terrains (mountain, beach, garden) and at the same time it is still very comfortable (that the driver will not want to leave the car for any reasons).At a glance, the messages and the themes of the ads are different but there exists an inherent common goal for both the ad, which is, â€Å"it is built tough, spacious, just for male young adults who like fast, durable, comfortable cars. † Ford wants to attract the masculine audience that has a need for utility vehicles. Ford focuses on promoting to the audience that they do not need to compromise utility for speed and style. The fact that the vehicle is so versatile is a plus point. Page 6 of 18 2. Segmentation Theory 2. 1 Define segmentation (using more than just the textbook’s definition) According to Lamb et al. (2009, 29) segmentation is when marketers diversify their products to attract different groups of customers. Elliott, Rundle-Thiele and Waller (2010, 188) states that the group characteristics that customers are divided into are called segmentation variables. These segment variables include things customers have in common that may be attributed towards their buying behaviours.This segmentation variable influences the decisions for the Ford and how they position and place their product in the market. There are four broad seg ment variables; these are Geographic, Demographic, Psychographic and Behavioural (Kotler et al. 2008, 229). Geographic segmentations are customers’ characteristics of the locations they live; like, climate, local population, topography and if is an urban, suburban or a rural 2. 2 Explain segmentation For example, for the purpose of this assignment the FFU marketers will target customers living in Western Australia.The demographic characteristics are the customers’ age, sex, ethnicity, income and household composition. The FFU will be targeted towards males that are approximately age 26 to 37. The psychographic segmentation characteristics include personality attributes and motives, lifestyles, their VALS characteristics and their Roy Morgan values. FFU will focus their efforts on advertising a segment that will be most lucrative which will be young male adults who have an active lifestyle and that requires a durable vehicle for work and leisure.The behavioural characte ristics includes how often customers purchase, how loyal they are to the brand and others. 2. 3 Three benefits to Ford Falcon Ute from using segmentation †¢ Targeted, effective advertising – The Ford marketers can create advertising campaigns that are focused and targeted towards the segments in the market that they want to sell to. Targeted advertising is effective as potential buyer will find the message of the advertising relevant to them. For example, if the ad were to show a 60 year old man as the spokesperson for a Ute the ad may be ineffective. Save money on advertising – If Ford produced which is targeted to appeal to a particular segment; they can also set the image of the product. This will also increase efficiency as there will be less wastage of valuable time, effort and advertising funds. It is better to produce one ad that is focused where the target audiences will understand and be able to relate to rather than 10 ads that have little relevance to t he market and will more likely cause confusion. †¢ Easier to monitor changes in a segment than a whole market – If Ford place a team to focus on the arget market of the FFU, they will be able to foresee and predict to market changes that are specific to the segments. The car industry and the society’s choices are deeply impacted by both macro-environmental and micro-environmental forces. For example, if the targeted market is expected to be impacted by the bad economic conditions to come and sales of the FFU is predicted to fall, FFU can react to it in a timely manner by producing budget versions of the FFU to attract the segment during the bad times. Page 7 of 18 3. 0 Target Market Characteristics/Images/Rationale TableColumn 3. 1: SPECIFIC Characteristics of your assigned brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 1 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures b elow)v 3. 2. 1 Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 1 G E O G R A P H I C SPECIFIC Characteristics Country: The Target Market has to be located in the country where the unit is being taken. Hence, the Target Market for the Ford Falcon Ute lives in Australia.Explanation of why According to MUARC, TAC, VicRoads and RACV*, when choosing large cars, Australians like Ford as they are perceived to having the have the safest large cars (Michelle Ainsworth 2011). The Australian flag in the shape of the Australian continent represents the geographic location of the Target Market. * MUARC – Monash University Accident Research Centre, TAC – Transport Accident Commission, RAVC – Royal Automobile Club of Victoria. SPECIFIC Characteristics Climate: The Target Market for the Ford Falcon Ute lives in places that experience all types of climatic conditions.Explanation of why The Target Market wil l find the Ute reliable in all types of harsh weather. As mentioned in the Australian Bureau of Statistics, â€Å"Australia experiences many of nature’s more extreme phenomena; including droughts, floods, tropical cyclones, severe storms, bushfires, and the occasional tornado† (ABS 2009). The image depicts that Australia goes through a four season weather change. Page 8 of 18 SPECIFIC Characteristics Topography: The Target Market for the Ford Falcon Ute is located in Western Australia Explanation of why Western Australia is mostly made up of the deserts and outback.As quoted from the Australia Bureau of Statistics, â€Å"Australia is the second driest continent in the world and has the largest desert region in the southern hemisphere. More than a third of the continent is effectively desert; over two thirds of the continent is classified as arid or semi-arid. † The Target Market for the Ford Falcon Ute will find it particularly suitable on the rough terrain. SPE CIFIC Characteristics Urban: The Target Market for the Ford Falcon Ute lives in or near major metropolitan centers. Explanation of why There is easy access to services, food, entertainment and provides many choices when it comes to buying a vehicle.The convenience factor of living near the city is worth paying more for which may be an indicator that the Target Market would be willing to pay a premium price. The Pinnacles desert is a popular symbol of Western Australia. G E O G R A P H I C This picture of the Central Business District depicts that the targeted segment lives in the vicinity of the city. Page 9 of 18 Column 3. 1: SPECIFIC Characteristics of your assigned brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 2 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. . 2 Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1 . 3. 3. 2 SPECIFIC Characteristics Sex and Age: The Target Market for the Ford Falcon Ute is a male between 21 and 35 years old. D E M O G R A P H I C The image portrays a male in his late 20s’ enjoying a beer, ready to have fun. Explanation of why The target market has a full driver’s license and likes driving big cars with ‘power’. He is energetic and always on the move, therefore a vehicle that is tough, powerful and dependable like the Ford Falcon Ute will suit his needs.SPECIFIC Characteristics Job: The Target Market for the Ford Falcon Ute has a blue collar job. Explanation of why He loves what he does as it allows him flexibility and he is not a ‘rules kind-ofguy’. He is spontaneous and hates routine. He likes the Ute as it enables him to transport his work supplies and still look good. This picture shows a guy happy with his job as a blue collar worker/tradie. Page 10 of 18 SPECIFIC Characteristics Household composition: The Target Mar ket for the Ford Falcon Ute is a young adult who is most likely in stage 1, young singles (bachelorhood) of the Family Life Cycle.Explanation of why He has just gained his financial independence, has no commitments and has all his disposable income to spend. Now, he is in control and he can make his own decisions on what to purchase. He chooses the Ute, because it makes him look good to the ladies. The picture demonstrates the target market’s family life cycle stage. Being an eligible bachelor, he is very popular among the ladies. D E M O G R A P H I C ME! SPECIFIC Characteristics Income: The Target Market for the Ford Falcon Ute makes a sizeable salary between $75K and $100K per year and spends it all.Explanation of why He has no financial commitments and does not have a reason to save, yet. He purchases the Ute, which symbolizes his masculinity and spending power. Financial independence accompanies the bachelorhood stage. The picture shows that he has his own sizable income now. Page 11 of 18 Column 3. 1: SPECIFIC Characteristics of your assigned brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 3 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 3 P S Y C H O G R A P H I C SPECIFIC Characteristics VALS: The Target Market for the Ford Falcon Ute belongs to the VALS Group – Experiencers (The VALS Types 2006) Explanation of why He is motivated by self-expression and has a lot of energy; he loves trying new things and goes by the motto ‘No Fear’. The Ute is best suited for his lifestyle as it brings him to places no other cars can reach (rough terrains, mountains, sand)The picture portrays him and a buddy skydiving in the Avon Valley, Western Australia. SPECIFIC Characteristics Personality Attributes: The Target M arket for the Ford Falcon Ute loves hanging out with his mates and is socially aware. Explanation of why He has moved out of home and no longer has a curfew to abide by. He also does not need to rely on public transports or a taxi cabs to get him home after his weekly partying escapades. He owns his own car now, and he frequently offers his friends a ride on his Ute. He is proud to show it off and loves receiving compliments on his car.As depicted in the picture, he places importance in his social circles. He enjoys dinners, drinking and entertainment with his friends. He uses the Ute to take his friends home, when he is the designated driver. Page 12 of 18 P S Y C H O G R A P H I C SPECIFIC Characteristics Roy Morgan Value Segments: The Target Market for the Ford Falcon Ute is in the ‘new and different’ segment. Their attraction to things which are new and innovative usually means that they are the first to adopt on new products and services, often just for the excitem ent of having a new toy – regardless of the cost. Roy Morgan Research 2012) Explanation of why The target market likes the Ford Falcon Ute because it is new to the market and boasts advance technology. It has the EcoLPi, Bluetooth mobile phone integration, and iPod integration (Ford 2012). As shown in the picture, the Ford Falcon target market is attracted to innovative products and new toys. SPECIFIC Characteristics Lifestyle: The Target Market for the Ford Falcon Ute has a typical laid-back Australian lifestyle. Explanation of why What better way to transport ingredients for a good old ‘barbie’ and a slab of beer than in his Ute?Like all Aussie blokes, he LOVES his ‘barbie’ and hanging with his mates on a warm summers’ day, particularly when there is beer involved. The picture shows a typical Aussie barbeque menu: steaks and chicken wings. Missing in the picture is a can of beer. Page 13 of 18 Column 3. 1: SPECIFIC Characteristics of your as signed brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 4 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. 4 Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. . 3. 3. 4 SPECIFIC Characteristics Loyalty: The Target Market for the Ford Falcon Ute is not brand loyal. B E H A V I O R A L The image depicts that the target market for the Ford Falcon Ute is not brand loyal. Explanation of why Being an Experiencer (The VALS Types 2006), he prefers new-to-the market and new technology than to limit himself to particular brands. He likes trying new brands and new things. He purchased the Ford Ute as some of his mates already own the Holden Ute. SPECIFIC Characteristics Benefit expectation: The Target Market for the Ford Falcon Ute values the benefits of status, usability and low maintenance.Explanation of why The benefits sough t in the Ute are serving as symbols of his masculinity and status as well as transporting his work supplies. He needs for the vehicle to be durable and dependable. The picture shows how the target views himself. Customers purchase products consistent to their ideal self-image. The Ute is an extension of the symbol of his masculinity. Page 14 of 18 SPECIFIC Characteristics Price sensitivity: The target market is not worried about the price tags on his purchases. He feels that spending big bucks in exchange for style is worth it. B E H A V I O U R A LExplanation of why He prefers to spend on things that are classy and up market. He likes the Ford Falcon Ute because it looks stylish, even if it means spending more compared to the Holden Ute. This is a picture of the target market’s bachelor pad. He has a race car simulator with 3 flat screens, high end gym equipment and an elevated flat screen LED TV in the entertainment corner of his apartment. SPECIFIC Characteristics Volume u sage: The Target Market for the Ford Falcon Ute has a high usage rate. Explanation of why The picture depicts that the usage rate of the Ute will be high.The Ute will be used to transport work supplies, fetch his mates to AFL games and drive through road-less terrains. The image depicts a dirty car which is used frequently. The target market possibly went off road for a job yesterday. Page 15 of 18 4. 0 Reference List ABS (Australian Bureau of Statistics). 2006. Australian Deserts. Cat. no. 3101. 0. Canberra, A. C. T. : ABS. http://www. abs. gov. au/AUSSTATS/[email  protected] nsf/Lookup/1301. 0Feature+Article12006 ABS (Australian Bureau of Statistics). 2009. The exceptional heatwave of January –February 2009 in south-eastern Australia.Cat. no. 3101. 0. Canberra, A. C. T. : ABS. http://www. abs. gov. au/AUSSTATS/[email  protected] nsf/Lookup/1301. 0Chapter1012009%E2% 80%9310 Ainsworth, Michelle. 2011. The Herald Sun: MUARC, TAC, VicRoads, RACV reveal Australia's safest us ed cars. Accessed July 28, http://www. heraldsun. com. au/news/muarc-tacvicroads-racv-reveal-reveal-australias-safest-used-cars/story-e6frf7jo-1226102225219 Carsales. 2012. Accessed March 12, www. carsales. com. au Elliott, Greg, Sharyn Rundle-Thiele, and David Waller. 2010. Marketing. 2nd ed. Milton, Queensland: John Wiley & Sons Australia, Ltd.Ford Falcon XR8 Ute Advertisement. 2000. YouTube video, 0. 28. http://www. youtube. com/watch? v=AUbgfWTptoU Ford Feel the Difference. 2012. Ford. Accessed March 12, http://www. ford. com. au/servlet/Satellite? c=DFYPage=1248884753526=wrapper ite=FOA#overlay=1248916613837 Ford. 2012. Accessed March 10, www. ford. com. au Ford: Ford Falcon Ute Accessories. Ford. 2012. Accessed January 12, http://www. ford. com. au/commercial/falcon-ute/accessories/exterior Gumtree. 2012. Accessed March 12, www. gumtree. com. au Hammerton, Ron. 2012. Ford Falcon Ute goes five stars.Go Auto. http://www. goauto. com. au/mellor/mellor. nsf/story2/0B9A1FB567000AE1 CA257745 000048D7 Holden. 2012. Accessed March 10, www. holden. com. au Kotler, Adam and Denise Armstong. 2008. Principles of Marketing. 4th ed. Frenchs Forest, NSW: Peasons Education Australia. Lamb, Charles, Joseph Hair, Carl McDaniel, Jane Summers and Michael Gardiner 2009. Mktg. 1st Asia Pacific ed. China: Cengage Learning Australia Pty Limited. Page 16 of 18 Martin, Cathy. 2012. â€Å"Lecture 5: Chapter 6 Markets Segmentation, Targeting and Positioning. † PowerPoint lecture notes.

Principles and implications of scientific management Essays

Principles and implications of scientific management Essays Principles and implications of scientific management Essay Principles and implications of scientific management Essay The beginning of twentieth century saw important developments in engineering that allowed, for the first clip, mass industry of merchandises. At the same clip big corporations were established necessitating a important work force. The inflow of European immigrants coupled with the migration of the rural public to urban parts made up a work force that was preponderantly uneducated and unskilled. Consequently, directing such an unskilled work force resulted in inefficient and unproductive administrations. Scientific direction, which involves changing and simplifying the manner undertakings are performed in order to maximize labour productiveness, was implemented as a solution to these organizational jobs. For many, nevertheless, the thoughts of scientific direction are thought to be irrelevant to our extremely technological advanced society, and hence, it is a direction manner that is no longer required in the twenty-first century. Conversely, it has been argued that the rules of scientific direction can still be seen adapted and implemented in assorted sectors of concern in this current twenty-four hours and age ( Wilson, 1995 ; Jones, 1997 ) , and therefore directors must still be cognizant of such a direction manner. Consequently, extent to which directors in the twenty-first century still necessitate to be cognizant of the rules and deductions of scientific direction will be discussed. Frederick Winslow Taylor, in 1911, published The Principles of Scientific Management , which explained that using the scientific direction method to concerns could notably better worker productiveness. Prior to the coming of scientific direction, undertakings were carried out by specialized skilled workingmans who may hold undertaken drawn-out apprenticeships. As a consequence, determinations about how undertakings were carried out in their specific field were made by them ( Rule of Thumb ) . Scientific direction removed such liberty and replaced it with interrupting down skilled techniques into a series of unsophisticated undertakings that even the unskilled employee could be trained to execute. In response to these clear inefficiencies in industrial patterns, Taylor s scientific direction was based on certain rules that were to be achieved in order to increase labour productiveness, they included: 1. Replacing the old Rule of Thumb system with proved scientifically studied work methods, thereby increasing efficiency. 2. Scientific choice and preparation of every worker to make standardized repetitive undertakings ( deskilling ) as opposed to go forthing them to develop themselves. Therefore, ensuing in improved productiveness and quality of the manufactured goods due to task repeat. 3. Ensure that the scientifically developed methods are followed by monitoring and collaborating with workers 4. Work is to be divided equally between workers and directors, hence, directors plan scientific direction rules are applied to be aftering the work by directors, but workers are the 1s that carry out the undertakings. This non merely causes a division of labor but exerts the control of the director over the workers. The above mentioned rules were introduced and implemented in assorted corporations ensuing in increased productiveness. One such illustration was when Taylor was employed to better work methods at the Bethlehem Iron Company in 1898. Until so each hog Fe animal trainer, on norm, were lading 12.5 metric tons of blast furnaces merchandise per twenty-four hours. By carry oning scientific experiments associating to the optimum times for raising and resting, Taylor was able to better burden by hog Fe animal trainers to 47.5 metric tons per twenty-four hours, raising productiveness fourfold and increasing workers rewards by 60 % as a motivational inducement. As a consequence up to $ 80,000 nest eggs were achieved per annum. Furthermore, this attack involved the employees taking orders and thereby giving up their manner of making the occupation and replacing it with Taylors methods ( Kanigel, 1997, p 214 ) , one of the first illustrations of alining the marks of the workers with those of the directors. It was besides during this period that Taylor noted that money is a primary motivation factor and so workers ought to be paid excess in conformity to their end product and given fillips for making or transcending marks. The thoughts of Taylor s scientific survey were developed farther by Gilbreth, an applied scientist and director like Taylor. While Taylor focused his attending on clip Gilbreth focused on the gestures of undertakings. In his experiments Gilbreth s used cameras to gaining control and analyze the gestures of bricklayers. Thereafter, by redesigning and doing the motions of workers to be more efficient he was able to increase end product from 120 to 350 bricks per hr. Henry Ford was another person who adapted the rules of scientific direction to fabricating Ford vehicles. Prior to the execution of scientific direction, skilled craftsmen were required to bring forth the vehicles ensuing in batch production of Fords. Henry Ford, nevertheless, mechanised the undertakings by presenting a individual intent machine to bring forth standardized parts. Furthermore, Ford took the complicated undertakings of fabrication vehicles and divide them into much simpler standardised undertakings that made up an assembly line. Fordism non merely eliminated the demand of skilled workers, but allowed for the efficient mass production of goods. With the publication of Taylors work on scientific direction, a century ago, the inquiry needs to be asked as to why is this direction manner still relevant even today? The reply may hold to make with fact that, if followed right, Taylorism can significantly impact productiveness and efficiency of a corporation, factors that are still of import in the twenty-first century. One of the chief illustrations of scientific direction in usage in the twenty-first century is McDonalds, a fast nutrient eating house concern that has spread worldwide. Aspects of Fordist, Taylorism and Gillbreth direction manners can be observed in McDonalds. Ritzers Mcdonaldization, a thesis derived from Braverman, looks at how the work forces in these eating houses have been deskilled, and hence, undertakings have been simplified. The meat is foremost grilled harmonizing to detailed and precise instructions, followed by the add-on of boodle and sauces etc, thereby making an efficient production line with persons holding a peculiar function in the production of a McDonalds repast. Furthermore, extra facets of the standardised service such as cooking times, drink dispensers and pre-programmed hard currency registries non merely restrict the clip to finish such undertakings but prevent discretion or creativeness, by the worker, that would be counterproductive to rules of scientific direction of efficiency and control etc. Evidence of Gilbreths thoughts are besides present here as the layout of McDonalds kitchens place all equipment, nutrient etc at the fingertips of employees hence avoiding unneeded actions ( gestures ) such as to the other terminal of eating house to roll up an point. Therefore, such direction techniques which guarantee efficiency and productiveness play an of import function in Mcdonalds that others have argued have led to Mcdonalds going the largest eating house concatenation in the universe ( Peters and Waterman 1982, p. 173-174 ) . In the same kernel of McDonaldi zation, supermarkets are a farther illustration of the adaptation of scientific direction in the twenty-first century. There is a clear division of labor with employees with peculiar functions such as stacking shelves, managing questions and scanning merchandises at the hard currency registry. Call Centres are another illustration of where facets of scientific direction can still be observed. This was chiefly apparent from surveies conducted in 2004, which found that the design and operation of call Centres were in line with Taylorism. Name Centres were mostly supervised including the clip taken per call, whether an appropriate and efficient service was given every bit good as in many instances the advice given being scripted. Furthermore, many of the operators were trained to cover with merely specific facets of questions which they were assigned harmonizing to a old accomplishment set appraisal. Understating costs was besides a cardinal issue in preparation, as with the high staff turnover it was of import to box cognition in order to let workers to be decently trained every bit shortly as possible. Such methods are in conformity with the rules of Taylorism of replacing the regulation of pollex and scientifically choosing and developing persons. Name Centres were besides found to follow the pay system of Taylorism where wage is relative to the degree of end product, as employees were given a basic pay with committee if they managed a sale and with fillips given if day-to-day or hebdomadal marks were met. The Television broadcast medium industry is another illustration of the usage of scientific direction in the twenty-first century. Surveies carried out by McKinley and Quinn ( 1999 ) looked at the alterations in the Television broadcast medium due to technological promotions in the 1980s. Programme doing equipment, until so, was undependable and delicate, necessitating changeless monitoring every bit good as skilled operators. Therefore, merely experienced workers maintained and operated the equipment such as cameras. Thereafter, with the production of advanced and dependable equipment, such as point and shoot cameras diminished the demand for extremely skilled operators ( deskilling ) . As a consequence, low skilled workers could be comparatively easy trained to run such equipment. Car fabrication in the twentieth century brought about the Fordist attack, nevertheless, the thoughts of this direction manner are still present in the twenty-first century. Assorted auto companies are now utilizing machines to fabricate vehicles, but alternatively of holding a individual machine they have used many automatons that each have a specialised undertaking in an assembly line. Consequently, despite important promotions in engineering scientific direction is still relevant in our modern age. In many parts of the universe scientific direction is still present and is implemented as a direction manner such as in Bangladeshi sweatshops, steel mills in China or industry of athletic wear in Vietnam. In any instance it is evident that in these developing states Taylorism still has a function to play in this twenty-four hours and age in order to maximize productiveness while keeping criterions of efficiency. Despite the illustrations given showing that scientific direction is still applicable in the twenty-first century, there are a figure of unfavorable judgments of this scientific method which besides contribute to the grounds why scientific direction is non as relevant in the twenty-first century. One of the primary unfavorable judgments of scientific direction is that its mechanised attack to undertakings, handling workers as machines, is inhumane. This mechanisation is the consequence of deskilling the work force, nowadays in a figure of instances such as in McDonalds, ensuing in small occupation satisfaction and de-motivated employees due to the repeat of the undertakings. This impression is supported by Herzberg and Maslow ( REF ) who province that two factors influence workers, Hygiene ( e.g wage A ; position ) and Motivator ( e.g publicity ) , which lead to satisfied and motivated workers. Such thoughts oppose Taylorism, which states that workers are motivated chiefly by money. In our modern twenty-four hours and age workers are now more ambitious purposes in the workplace every bit good as holding a better apprehension of their rights as an employee. Consequently, employees non merely desire to be a more valued member of the organisation but besides have the chance of publicity within the concern. However, scientific direction does nt let such possibilities, as it ignores the personal demands of the workers and focal points on efficiency and productiveness. Likewise, another job with scientific direction is that it pays no attending to the psychological and societal demands of workers. As many workers are no longer merely driven by fiscal wagess entirely but by other wagess such as occupation satisfaction, acknowledgment and position ( Herzberg ) . Scientific direction causes workers to go extremely specialized, thereby impacting their ability to accommodate to new functions and fortunes, hence impeding their flexibleness, a extremely valued property in the twenty-first century. Furthermore, this inflexibleness may hold effects on the concern itself, as to stay competitory in the modern economic system concerns must be able to accommodate to alterations in the market. Such alterations in the concern may be resisted by the specialized work force. One of the chief obstructions of modern-day scientific direction is that of worker opposition characterized by trade brotherhoods. This obstruction, nevertheless, was besides demonstrated during the initial execution of Taylorism, as labour brotherhoods feared that corrupt employers may utilize Taylor s piece rate system to drive rewards down, which did happen on some degree in 1915. In any instance, due to the low skilled undertakings of scientific direction employment bargaining power is retained entirely by the employer, which may take to workers being underpaid and mistreated. Likewise, rules of efficiency and productiveness that dive Taylorism come with hard working conditions. In such fortunes workers have the power to hold trade brotherhoods represent themselves in order to better wages, benefits, working conditions etc. As a consequence, scientific direction in the twenty-first century is capable to authorization of such administrations that it is hard to implement to the ful l to any concern. In decision, it is evident that some facets of scientific direction are still relevant and are being implemented in the twenty-first century. The advantages of this direction manner in standardizing undertakings and concentrating of productiveness have resulted in assorted industries using the scientific methods. At the same clip, jobs associated with intervention of the employees have lead to Taylorism being mostly absent from the bulk of corporations in the West. Furthermore, the coming of the modern sophisticated employees to whom money is non the most important incentive coupled with the strength of trade brotherhoods have farther removed scientific direction from modern-day administrations. Therefore, scientific direction theory as a whole is non employed in modern corporations, but instead, facets of it are still discernible in certain concerns, therefore, a direction manner that modern-day directors still need to be cognizant of.