Public Relations Of The Oberoi Hotel Mumbai Tourism Essay

common Relations Of The Oberoi Hotel Mumbai Tourism EssayThe marketing focus on the most fundamental requirment of companies to dedicate out customer,research their need and prefrences.According to an Ameri discharge educator and writer Peter F. DruckerThe aim of marketing is to know and understand the customer so well the product or supporter fits him and sells itself.According to Al Ries Strategy and timing argon Himalayas of marketing. Ein truth issue else is CatskillsMarketing strategy is a process that plunder allow an constitution to concentrate its hold in resources on the greatest opportunities to increase sales and come upon a sustainable matched advantage. A marketing strategy should be centered on the tombst one(a) concept that customer satisf process is the main goalThe tourism consumer is the critical judge of successful marketing and state-supported sexual intercourses activities.In todays increasingly competitive marketing environment there has been a shift from traditional marketing techniques towards more aggressive and varied approaches to marketing and communication. The change from transactional to relationship management in marketing over the past fifty years has been marked by improvements in consumer satisfaction and client recommendation of repeat purchase of products and services.Brands today argon often built with effective PR campaigns and then maintained through a blend of marketing and PR tactics.The stupor of the Internet is having pro strand impact upon PR and Marketing practices enabling PR practitioners to conduct two way communications in order to maintain and enhance customer relationshipsMARKETINGMarketing- check to CIM, marketing the management of process responsible for identifying anticipating and satisfying customer requirement profitablyaccord to hand out marketing is a way of intellection ,a philoslphy . the amrican marketing association define markettin as The process of planing and executing the concep tion .pricing, promotion and distribution of ideas, good and service to fix exchange that satisfy someone and oregnisational goal(bennett1995)the marketing function is the study of market forces and factors and the development of the companys position to optimise its benefit from them .acoord to Richard hall- The first golden rule of marketing is that nothing is imposible PUBLIC REALATIONPublic relations concern any organisation, commercial or non commercials .it exists whether we like it or not, you cannot decide to have or not havepublic relations public relation consists of all .communications with all the people with whom an organisation has contact .an individual also experience public relation, unless he or she is utterly isolated and beyond human contact.So misunderstand is public relation that the last place to look for a satisfactory definition is in dictionary .let us ascertain there internationally respected definition which I are familiar to PR professionals.Accordin g to- IPR (institute of public relations) public relation practice is the planned and preserve effort to establish and maintain goodwill and mutual understanding between an organisation and its public . (As revised November 1987)According toFrank JeflcinsDefinition Public relation consists of all forms of planned communication outwards and inwards between an anisation and its public for the purpose of achieving specific objectives concerning mutual understanding.The Mexican Statement following the world fabrication of public relation associations in Mexico City in August 1978, thisstatement was agreed.Public relations practices is theart and social science of analyzing trends, predicting their consequences, counselling organisation readers, and implementing planed software engineer of action which will serve both the organisations and the public interest.(public realation by franks jefkins ,page nom 7,8) ISBN 0712117O91.OBEROI HOTELLocation of the Oberoi HotelsIn India, these ho tels include The Oberoi Rajvilas, Jaipur The Oberoi Amarvilas, Agra Wildflower Hall, Shimla in the Himalayas The Oberoi Vanyavilas, Ranthambhore The Oberoi Cecil, Shimla and The Oberoi Udaivilas, Udaipur. Overseas, the new hotels include The Oberoi, Lombok in Indonesia, The Oberoi, Mauritius and The Oberoi, Sahl hashish in Egypt. The Oberoi Zahra, Luxury Nile Cruiser, Egypt was launched in 2007.The Groups commitment to excellence, attention to detail and personalised service has ensured a loyal list of guests and accolades in the worldwide hospitality manufacture.The hotel has hosted a long list of notable guests including The Beatles, Jacqueline Kennedy Onassis, Bill Clinton, Jacques Chirac, The King Queen of Norway, The Duke Duchess of Kent, The Duke of Edinburgh, The Prince of the wale , Roger Moore, Joan Collins, Mick Jagger, Deep Purple, Michael Palin, Hillary Clinton, Michelle Barack Obama as well as professional cricket teams on tour.History of The Oberoi Hotel The Obero i Group, founded in 1934, operates 28 hotels and three cruisers in five countries under the luxury Oberoi and five-star Trident brands. The Group is also engaged in flight catering, airport restaurants, snuff it and tour services, car rentals, project management and corporate air charters.The Oberoi Group Hotels was founded by Mr.Rai Bahadur M.S.Oberoi in 1934. They have two principal brands THE DELUXE OBEROI BRAND and THE get-go signal CLASS INTERNATIONAL TRIDENT BRAND. It owns and runs thirty five luxury and first class hotels in seven countries. Five Oberoi Group Hotels are members of The Leading Hotels Of The World and cardinal are members of The Leading Small hotels Of The World. It employs about 12,000 people worldwide and they are the trend setter as they were first to introduce in-house laundry and to employ women in their hotel.Marketing Strategy of the Oberoi Hotels (Oberoi Group)The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countri es under the luxury Oberoi and five-star Trident brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters.A distinctive feature of The Groups hotels is their highly motivated and well trained module who provide exceptionally attentive, personalised and warm service. The Groups new luxury hotels have established a reputation for redefining the paradigm of luxury and excellence in service amongst leisure hotels around the world.Today, Mr.P.R.S.Oberoi is the Chairman of The Oberoi Group and his son Mr.Vikram Oberoi and his nephew, Mr.Arjun Oberoi serve in the capacities of Joint Managing Directors at EIH Ltd and EIH Associated Hotels, the two major holding companies of The Oberoi Group. The Oberoi Group is committed to employing the top hat environmental and ecologic practices in technology, equipment and ope balancenal processes. The Group also supports philanthropic activities th at range from education to assistance for the mentally and physically challenged. The Group is also a keen contributor to the conservation of nature and of cultural heritage.STRATERGY ANALYSISof The Oberoi Hotel Palace HotelSWOT ANALYSIS Swot analysis is a strategy formulation forge which is stands for Strength, Weakness, Opportunities and threats involves in a business concern venture it involves specifying the venture of business and swot analysis is also identifying the internal and international factors which are suitable and unsuitable for achieve that objective.Strength Characteristics of the business or team which are giving advantage over other(a) in the hotel industry.Weakness Weaknesses are external factor of the organization and disadvantage relative to others.The cost of land in India is high at 50% of total project cost as against 15% abroad. This acts as a major deterrent to the Indian hotel industry.The hotel industry in India is heavily staffed. This can be ga uged from the facts that while Indian hotel companies have a staff to room ratio of 31, this ratio is 11 for international hotel companies.Opportunities External chances of the industry to make greater sail and profit in the environment.Threats External elements which can do a trouble for the business of hotel industry.CompetitorsThere are so many competitors around the business of Oberoi Group Hotel they have price war with each other they are providing same facilities like as Oberoi Hotel thus it has direct competition with following brands who are looking forwards to join the race such asThe Taj Mahal HotelMarine plazaThe orchidLe meridian.Acquisition Hotel Blue Diamond PuneLeela.Strategy Planning ModelStrategy planning can be very benefit to the success of any hotel. However there is not only one strategy model for every business while choosing strategy planning model hotel industry need to take into account that which model is trounce for their business with what they are try ing to accomplish. Various hotel business analysis techniques are utilize strategy planning including Swot analysis, pest analysis. Strategy planning is dealing with three question keyWhat business we are doing in?For whom we are doing it?How we can do it?Planning Planning is a specification of goals the housekeepers and the means to accomplish by the managing department.Setting objectives Determining desired results.Developing strategies Deciding how and when to achieve goals. programme Establishing priorities, sequence, and timing of step to be taken.Budgeting Allocating resources.Developing policies Making standing decisions on seriousVisionOberoi Hotel desires to see the organization whichs dreams leadership in hospitality industry by understanding their guest, delivering products and services according to their expectations.They are also want to see their hotel as a responsive organization where decision making is instigate at all level of organization which accept change a ccording to time. It will be responsible towards their guest and stakeholders.Their main vision about their business that Oberoi Hotel industry want to see multi skilled workforce, which consist team player who have pride of ownership, translating organizational Vision into reality.The Oberoi Hotel groups of hotels trying itself to the overall improvement of the ecological environment. Oberoi Hotel industry perpetually recognizes that they are not owner but they are caretakers of the planet and they will stable it to their children and future generation of humankind. Their commitment encompasses all action related to their product, services, associate, vendors and community.MissionThe main mission of the Oberoi Hotel that they are committed to meeting and exceeding the expectation of their guest through their dedication to every aspect of services.They want growth, development and welfare of their society and they want to make it really.In their business they will create extra ordi nary values for their shareholders.ValuesOberoi Hotel believe in the cultural diversity respect of the people, passion for excellence, sense of urgency in work accountability, social responsibility joy at work. Oberoi Hotel industry feels that their people and guests are a latest key of their success. They respect the diversity of people, their idea and honour the value individual in a team.They want to get perfection of their achieving and forever try to improve the process of global bench market.They got success by exceeding the all expectation of their stakeholders and by protecting the interest of shareholders. They are encourage innovation and supporting the growth through knowledge. Learning and by put the knowledge into the practice.Oberoi Hotel industry believes in fair environment because that provides equal opportunity, brotherhood, to attract develops and retains the best talent from others.Goals of The Oberoi HotelOberoi Hotel has many goals such as promoting any big event happening in the country and they have Formula 1 special scissure for their guest.Creating bonds and good relation with their training centre to develop their staff and business.They are providing car and buses facility to transfer their customer where they have parked.The goals of the Oberoi Hotel is to replace the system in which communicate department have work with the bolster security after 2008 at the Oberoi Hotel and tower.MARKETING MIXThe marketing mix is the tactical toolkit of product, place, price and promotion that marketes manipulat in order to satisfy their customers and implement their target market stratergies.(marketing briefe by Dibbs simikin 2001 ,page num 165 )ConclusionIn the overall observation I have found that the main purpose of the hospitality and tourism industry is entertainment and satisfaction of the customer. Oberoi Hotel is using swot analysis to run have defining the strength, weakness, opportunities which identifying the internal and external threats and professional housekeeper, teamwork and leadership are the strength point of Oberoi Hotel. Oberoi Hotel always offering a range of facilities and business services like as internet, fax machine.I have found that the managing risk of the Oberoi Hotel refers both internal and external risk including Training, Evaluating, delegating and so on In the end of all we can say that Oberoi Hotel is one of the best hotel in the world due to their Location, Facilities and Business services.RecommendationThe data which is discribe in this assigenment that all is very usefull to starting and runging in the new bussiness. . Before starting any business we have need to make strategy planning. Strategy mean planning like how we can manage our business and how we can follow out the needs of customers and how we can run our business with very good planning. Every businessman should give focus on the customers need because this is first and very important thing in business. Before open any hotel we should know that which place is right for hardened the hotel we can say that is good accommodation of the hotel. For example Oberoi Hotel is situated on the very good place its on the gateway of India and near the many Airports of Mumbai and it helps the travelers from incoming flights to find the hotel immediately. Before starting any business we make any strategy then we can face less problems otherwise we have to face lots of problems like as Terrorism, New government rules and regulation, Competitors etc. We should try to improve the weakness of our business and alert about the threats of our business. Terrorism is always very big problem for the OBEROI HOTEL because of its popularity that is always in the eyes of terrorist.Oberoi Hotel has always needed to be aware from the terrorist activities. Some time hotel industry have to face problem in the Swot Analysis its mean Strength, Weakness, Opportunities, Threats and in pestilence analysis is stands on Political, Eco nomical, Social and Technical factors. Hotel should have to select good staff for in managing and in housekeeping department and staff should be keen that how they can impress the customer and fulfill their need and satisfaction. Business man should run the Monitoring system with this they can check that how their employees are doing work and they can find the weakness of their business. Business men have need to providing good salary and facilities like as Bonus to their workers. Managing risk is most important thing for the hotel industry it includes both internal and external risk such as coordinating, Selecting Employee, Training, Directing. Organization should arrange and delegating work for accomplishment of the objects coordination in involves activities design to create a relationship among all organization efforts to accomplish their goals.